Metro Radio has renewed its naming sponsorship deal at Newcastle’s premier entertainment venue for a further two years.
The Metro Radio Arena, now in its 20th year, has turned on the lights of its new sign after undergoing a facelift, 11 years after the radio station first fitted its branding on the front of the building.
Metro Radio’s sponsorship renewal also makes the deal the longest naming rights partnership deal in the region.
Dominic Munnelly, marketing director at Metro Radio, said: “The Metro Radio Arena and SMG team have built a great reputation across the last twenty years for providing first class entertainment.
“Metro Radio has worked with the venue as naming rights sponsor for over 10 years now and in that time we have benefitted from aligning our brand to some of the biggest and best performers in the world.
“We have our new brand identity signage sitting proud above the door and an extended contract agreed, and with the venue going from strength to strength we are looking forward to an exciting new chapter in our partnership.”
Nichola McKenna, marketing and commercial manager for the Metro Radio Arena, added: “The partnership between Metro Radio and the Arena remains the perfect combination as we continue to bring world class artists to the North East.”