Morrisons sales down over Christmas

SUPERMARKET chain Morrisons admitted today that its Christmas sales were below par after feeling the heat from rivals in a "highly promotional" market.

Morrisons chief executive Dalton Philips
Morrisons chief executive Dalton Philips

SUPERMARKET chain Morrisons admitted today that its Christmas sales were below par after feeling the heat from rivals in a "highly promotional" market.

The UK’s fourth-biggest grocer, which employs around 130,000 staff at 455 stores in the UK, reported a 2.5% decline in like-for-like sales for the six weeks to December 30, a performance it labelled as disappointing.

Despite the latest drop in sales, which follows a 2.1% decline in the previous quarter, Morrisons said it remained on track to meet profit expectations.

 

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