A new bottled water brand produced in Northumberland has been showcased at a major business exhibition.
Samples of Coca-Cola’s glacéau smartwater were available at the Invest in North East stand at Made in the UK, held in Liverpool on July 21-22.
The product, made from spring water sourced in Northumberland, will be manufactured and bottled at the Coca-Cola Enterprises (CCE) factory in Morpeth, which will see an investment of £3.5m to update production lines and introduce new water treatment processes.
The water was selected for inclusion in the exhibition by representatives of the region’s local authorities, keen to use the event to highlight the North East’s merits for business and attract inward investment.
It was hailed as a prime example of new manufacturing technology and processes, in line with the theme of Made in the UK.
Deputy Leader of Northumberland County Council and Arch Group chairman Cllr Dave Ledger said: “The Made in the UK exhibition and conference aims to celebrate the very best of innovative manufacturing taking place in Britain today and Coca-Cola’s new glacéau smartwater is the perfect representation of this.
“We are extremely proud to be able to showcase this best-selling global product on our stand and demonstrate the strength of Northumberland as a centre for manufacturing excellence.
“Visitors from all around the world attended and this is a first class opportunity for them to see our partnerships, expertise and products.”
CCE will also be investing in a staff training and development programme to help the workforce at Morpeth develop the skills required to operate the new technology and processes.
glacéau is based on spring water from an underground aquifer, which is then vapour-distilled before electrolytes are added to give it a crisp, clean taste
Currently the leading premium water brand in America, its production in Morpeth means Great Britain will be become the first European market to introduce it.
The production base there has a two year investment plan, which will include the installation of new blending and mixing equipment, as well as the introduction of new labelling technology.
The creation of glacéau comes after Coca Cola admitted in 2004 its Dasani bottled water brand, produced in Kent, was simply purifed tap water.
In March, then, it was found the product contained a concentration of bromate - a suspected human carcinogen - that could be considered harmful if consumed in large quantities.
Coca-Cola immediately recalled half a million bottles and pulled the brand from the UK market.