A digital entrepreneur is aiming to go global with a new website aimed at revolutionising children’s parties.
Really Wanted Things is the brainchild of Jill Lloyd from Monkseaton, who felt there had to be an easier, cheaper and greener solution for people buying presents for children’s parties, birthdays, weddings and other special occasions.
Through her website, anyone throwing a party can create a personalised page, send invitations and offer guests an easy and economical alternative to the traditional gift-buying process, by inviting a small contribution towards a really wanted thing.
People can also opt to give part of their total amount to charity.
Mrs Lloyd said: “I spoke to other mums and it became pretty clear that we were all facing the same frustration. Because everyone’s lives are so busy, taking the time to choose a gift that the party girl or boy would love usually turns into a last minute dash to the nearest shops to grab something.
“You want to buy something thoughtful, meaningful and useful but it can be tricky to know what a person wants or might already have.
“Also, people are feeling the pinch and I’d like to help people see their money go further.
“Both throwing a party and buying gifts is expensive – especially with young children who can receive several party invites each month.
“With our site, people can suggest a maximum amount, say £5 each – which saves your guests money but means the birthday boy or girl can put it to something they really want.”
To get her idea off the ground, Mrs Lloyd turned to The Business Factory in North Tyneside, which guided her through the necessary steps to setting up her own business.
She said: “Because of my background in marketing I was very comfortable when it came to aspects around the design and development of my website and promoting my new venture.
“But The Business Factory really supported me on the more practical aspects relating to setting up a business.”
Coun Frank Lott, North Tyneside Council’s cabinet member with responsibility for business support added: “Ideas for starting a new business can come from a variety of sources and can very often be borne out of problem or challenge facing someone in there day to day life.
“It’s great to see entrepreneurs such as Jill Lloyd who have been helped by The Business Factory turn something into a solution which will benefit others and create thriving new ventures with the potential to develop into sound and sustainable enterprises.”
Since The Business Factory was launched in 2010, its team of business advisors have helped more than 3000 people to consider starting their own business, resulting in over 1,000 new businesses, by giving practical support on the real issues facing start-ups such as marketing, sales techniques and ideas development.