Every Monday The Journal carries a big interview with some of the top figures in the North East’s business community.
Alongside the interview is a glimpse into their working day and a questionnaire which aims to give some insight into the person behind the business.
But not all of the answers are exactly what you’d expect, as this selection of some of the best answers reveals.
What car do you drive? A Ford Fiesta that was given to me by my Grandma. It doesn’t even have wheel trims (Michael Dunn, Gospelware)
What’s your favourite restaurant? Don’t have one; cooking is a passion of mine so any spare time I have I try to invent new dishes and then try these out on the family (Steve Caseley, Solar Capture Technologies)
Who or what makes you laugh? I’m not too impressed by a lot of modern comedy (Arnab Basu, Kromek)
What’s your favourite book? I wish I had time to read something other than architectural magazines (Craig Fitzakerly, Fitz Architects).
What was the last album you bought? I can’t remember the name of it but it was by Abba (John Riddle, farmer and councillor)
What’s your ideal job, other than the one you’ve got? Driving a JCB (Peter Cockerill, Calvert Trust)
Chairman of Newcastle United (Paul Stonebanks)
What’s your greatest fear? Newcastle United somehow becoming successful (Bob Paton, Accenture)
What’s the best piece of business advice you have ever received? No one is indispensable (Bruce Heppenstall, Wellstream Flexibles)
And the worst? Do it on the cheap (Ian Watson, Hadrian Healthcare)
What’s your poison? There are two types of wine: wine you like and wine you don’t (Ian Malcolm, Elringklinger)
What newspapers do you read, other than the Journal? Just The Journal really (Lee Carlin, Grundfos)
How much was your first pay packet and what was it for? £70 at the age of 14 for selling piglets from the sow my dad bought me (Hugh Fell, George F White Group)
How do you keep fit? I don’t. I have a gym membership and never use it (Julian Leighton, Orange Bus)
What’s your most irritating habit? Making a joke out of everything and, according to my wife, being forgetful. And also being forgetful (Martin Lawlor, Port of Blyth)
What’s your biggest extravagance? Shoes and handbags (Rachel Turnbull, TT2)
Which historical of fictional character do you most identify with or admire? I’d say Cinderella for her strong will and determination to go to the ball, even if she is a cartoon (Kathryn Taylor, Gordon Brown LLP)
Which four people famous people would you most like to dine with? Elvis Presley, Pink, Robbie Williams and Denise van Outen (Pamela Petty, Ebac)
How would you like to be remembered? Not bothered if people remember me or not (Lindsey Dunn, Skills to Shine)