The UK’s only price comparison website for office supplies, Mintprice.com, has signed an exclusive deal with industry giant Spicers, fuelling further growth at the fast-expanding North East business.
The site is now featuring all 17,000 lines in Spicers’ office supplies and stationery catalogue via a partnership linking the wholesaler’s resellers with the Mintprice.com site, which uses one-click patented software so customers can find the best deal on a basket of goods.
Spicers chose to partner with Mintprice.com as the business’ innovative approach and continuous expansion could help it win more online business for its resellers. The Newcastle-based comparison site, which opened for business in 2010, is growing by 300 per cent year-on-year, adding over 1,000 new customers in October alone. Five new team members have been recruited this year and the new partnership should see the firm hit £5m turnover in the next three years.
Mintprice.com managing director and former Sage executive, Nigel Hudson said: “The partnership with Spicers is hugely important to us. They are the UK’s largest wholesaler with ambitious growth plans for the SME sector via e-commerce platforms. Mintprice is a strategic partner in helping them to win market share.
“Spicers has an exceptional product range and we have linked Mintprice.com directly to the Spicers logistics system, which enables us to provide our customers with the largest choice of products, at exceptional prices, with overnight delivery on most items. Our fundamental principle is to help our customers run more efficient businesses and helping them keep their costs down is a key part of this.”
Mintprice.com’s electronic link with Spicers’ systems means customers can immediately see stock availability and track their orders online.
Spicers business development director, Simon Wallis, said: “There is a high cost of winning new customers on the internet, which has seen our reseller partners ask us for support in order to be able to compete with some of the big names such as Viking Direct and Staples. A number of Spicers resellers are now linked to the Mintprice.com site and they will win orders based on their price competitiveness. This is good news for partner resellers as we are creating a level playing field where the most efficient resellers can win their fair share of orders.
“Furthermore it is good news for buyers, who will save time as they no longer need to shop around for prices, but more critically they will save money. With the average savings in excess of 30 per cent when compared to some of the big internet names, this is online buying at its best.”
Mintprice.com’s strong growth is being driven by its patented price comparison technology, which finds shoppers the lowest price for individual items or a basket of office supplies from a choice of sellers, then allows them to order with one click for next day delivery.
The system, which was conceived by company founder Elie Jankelewitz in 2001, is now being rolled out to its full potential after the business secured investment from the Finance for Business North East Angel Fund via Rivers Capital Partners.
Hudson added: “Our technology, and now our partnership with Spicers, means we are now fully equipped to win an even larger share of the UK’s £1bn+ value stationery market.”