mHealthful learning platform rolls out across UK

Online learning platform mHealthful, created by a Newcastle University entrepreneur, is being rolled out to medical schools across the UK

Charlie Wainwright, Jen Dugdale and Stuart Maitland
Charlie Wainwright, Jen Dugdale and Stuart Maitland

An online learning platform created by a Newcastle University entrepreneur is being rolled out to medical schools across the UK.

Mobile healthcare solutions specialist mHealthful, founded by Britain’s Top Role Model 2013, Stuart Maitland, creates medical apps for patients and healthcare professionals and aims to significantly improve the quality of healthcare across the country.

The firm has created mediwikis, a learning platform which provides medical students across the UK with free access to a collaborative revision website.

It creates a virtual learning community, with sites tailored towards each university’s curriculum, which aims to inspire the next generation of medical professionals, giving them the chance to broaden their learning, share ideas and engage with fellow peers.

Following a successful pilot in the Medical School at Newcastle University – where Maitland is a student – the concept has been developed and rolled out so that it is now available online, giving students the flexibility to access information wherever they are and via a variety of devices.

Maitland, manager director of mHealthful, said: “I am really proud of the product that I have developed, going from demo to pilot to deployment in such a short space of time.

“The concept developed when I was revising for my own exams and I hope that Mediwikis will provide students with a mobile learning platform that will enhance their productivity and allow them to revise anywhere, anytime.”

Since the site has been trialled at Newcastle University it has achieved over two million page views in just over a year, with students preferring the way that the notes are specifically tailored to their course.

mHealthful benefited from the business support services at Newcastle Science City which provided funding to develop a market strategy for this innovative software.

Charlie Wainwright, business support manager at Newcastle Science City, said: “We have tracked this young business since its infancy and the Mediwikis product is the first to emerge from mHealthful’s portfolio of medical learning products.

“Stuart is a smart young entrepreneur with a promising future, and it has been a pleasure for Newcastle Science City to support the growth of this innovative North East company.”

Horizonworks Marketing, one of Newcastle Science City’s approved providers of marketing services, was also enlisted to rebrand the company, develop a new website and develop a targeted marketing campaign to help launch the new brand.

The project involved a market audit and brand development in which Horizonworks interviewed a sample of key decision makers at medical schools across the country, to assess current awareness of the product and identify any other online tools being used.

This research led to the product being rebranded from its original name uniwikis to mediwikis.

Jen Dugdale, head of client services, said: “We created a distinctive brand and visual identity for online and offline materials to position the product as an innovative and essential tool for the medical learning environment.

The new brand has been rolled out across a range of online marketing materials for wide-scale promotion, which will be essential to both inform and engage medical schools and students to encourage uptake.”

Following the support received from Newcastle Science City, mHealthful developing its online marketing strategy and is planning to launch a new initiative to communicate with company’s target audience through Twitter.

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