Meridian Delta boost workforce by 55% as sales top £1.9m

Marketing firm Meridian Delta is taking on 25 new recruits and launching three new divisions to offer specialised services to growing areas of the business

Employees at Meridian Delta
Employees at Meridian Delta

Marketing firm Meridian Delta is taking on 25 new recruits and launching three new divisions to offer specialised services to growing areas of the business.

The move will see the Newcastle-based company’s workforce expand by 55%, having seen turnover increase almost fourfold within three years to £1.9m, from the £500,000 posted in 2010.

Established 15 years ago by brothers Mark and Ben Fairlie, the company was built upon winning small business customers looking to emailshot potential customers across the UK.

Today the business which counts global companies including Coca-Cola, the BBC, the United Nations, Singapore Airlines and VISA among its 14,000 clients, and it is creating the jobs as it expands its offering – launching new divisions within the next year to focus on mobile websites, apps and specialist business-to-business magazine and internet services.

New jobs at the firm, which has increased headcount from six to 45 since 2008, will include sales and sales management, design, programming and administrative roles.

The company also takes on apprentices to teach its marketing and business philosophies, offering full-time employment to 80% of them.

Senior sales manager, Ken Harbison, said: “Companies only buy from other companies they recognise and when they have the need.

“We put together marketing plans that help customers become recognised and trustworthy in marketplaces important to them.

“When companies think of advertising and marketing agencies, they think of London, Manchester and Edinburgh.

“With all the talent we have up here, there is no reason Newcastle shouldn’t be the birthplace and headquarters of Britain’s next advertising giant.

“There’s a team of 45 on Pink Lane determined to do just that.

Recent successes for Meridian Delta include its work as the email marketing partner for a VISA campaign aimed at increasing account holders and being enlisted to find participants for TV show Child Genius on Channel 4.

In September last year the business secured a £125,000 investment from the Finance for Business North East Growth Fund, which is administered by regional fund management firm NEL Fund Managers.

One of around 300 established agency members of the Direct Marketing Association (DMA), Meridian Delta received further funding for growth this year through a rolled-over bank facility which has helped revenues grow 58% year-on-year.

Journalists

David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer