Manny's New York Pizza Deli aims to take slice of Newcastle pizza market

Olly Henderson, the North East entrepreneur behind Capology, has launched a New York style pizza deli

From left: Alok Loomba and Sarah Smith, Sintons; Katie Lewis, manager, and Olly Henderson, owner, Mannys New York Pizza Deli
From left: Alok Loomba and Sarah Smith, Sintons; Katie Lewis, manager, and Olly Henderson, owner, Mannys New York Pizza Deli

The entrepreneur behind baseball cap retailer Capology has his eye on a slice of the Newcastle pizza market with his latest venture.

Olly Henderson, who co-founded Capology, this week opened Manny’s New York Pizza Deli on the city’s Ridley Place.

The move has created 12 jobs in the takeaway and two-storey restaurant premises which can seat up to 50 people.

Plans are afoot for another two Manny’s to be opened on Tyneside in the coming months, and their are ambitions to franchise the concept around the UK.

Mr Henderson, who started Capology with Sir John Hall’s grandsons John and Greg, has also built technology businesses in the past.

He said: “In New York, pizza delis are commonplace, and pizza by the slice is eaten by everyone from Wall Street Bankers to your normal man on the street. Over there, pizza tastes so much different and so much better. When you taste it, you think ‘why can’t pizza at home be this good?’

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“At Manny’s, we will be replicating that whole New York approach — great tasting pizza, with a wide variety of toppings so it’s made how you want it, served quickly for your convenience and at a great price. If you want lunch on the go, or to sit down with friends, we can cater for everyone’s tastes.

“I have always wanted to be in the restaurant industry, but I also wanted to create something very different to what is readily available over here. I have plans to open another two Manny’s in the foreseeable future, and beyond that, I would love to franchise it so we see Manny’s all over the country. Our branding is so classic and strong that I am often asked if I am franchising it from elsewhere, so I am confident that will help with the success of the venture.”

Manny’s branding was created by Danny Hughes from Newcastle-based designers Unit 44.

Legal support was provided by the specialist leisure team at Newcastle law firm Sintons partner Alok Loomba handled the commercial property, with head of Licensing Sarah Smith overseeing the licensing of the premises.

Mr Loomba said: “Olly is a very dynamic entrepreneur who is quick to identify a business opportunity. He has previously succeeded in the technology and retail sectors and is now moving into the hospitality industry by bringing a touch of New York to Newcastle.

“Mannys is a great concept with a brilliant brand, and we are very pleased to have been involved in supporting Olly with his latest venture.”

Also read: Newcastle to New York: Top 10 places to eat and drink in Manhattan

Where do you think the best pizza in the North East is served? Let us know in the comments!


David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer