Young entrepreneurs have taken gold at a business awards ceremony in a contest to discover the next firms to watch.
Creative PR agency M.A.D Communications was named One to Watch at the University of Sunderland Blueprint Business Planning Competition 2013, which brings together the brightest and most promising entrepreneurs from the North East’s five universities.
All the winners will receive office space in the university’s Enterprise Building, expert guidance from established mentors, and a financial prize.
M.A.D Communications is described as a quirky, forward-thinking, creative PR company, specialising in PR for DJs, club nights, bands and musicians.
Marie Donnelly, 24, of Gateshead, one of the company’s managing directors, said: “We were in a state of shock when it was announced that we had won. The standard of entries was so high, and there was so much talent in our category that it was an honour just to be nominated.”
Director Samantha Kelly, 23, of Gateshead, said, “You only have to look around to see the wealth of arts, music, fashion, design, and entertainment being nurtured in the streets of the North East.
“But much of this talent and creativity isn’t getting the attention it deserves.
“Whilst these groups and individuals shout about their work, their voice isn’t always loud enough. This is where M.A.D Communications has found a gap in the market.
“We are committed to putting them in the spotlight and getting them the attention they deserve.”
The other winners on the night were EA-Funding. which took the Bright Idea Award, and the North East Theatre Academy, which won the Young Business Award.
The agency will be representing the University of Sunderland in the regional final in September.