An app that allows users to create their own virtual light projection video on a 3D render of Durham Cathedral has achieved global success, with users in every continent across the world.
Created by Gateshead’s r//evolution marketing for Visit Country Durham’s Lumiere event, the Virtual Lumiere app went global in just two hours after launching online last week.
The site has since been visited 1,500 times with videos created in 28 foreign countries. The free app can be download on computer screens, tablets and mobile phones.
Users pick 10 images to project on to the cathedral render which are dropped into a sequence, effects chosen and a soundtrack selected to accompany the overall piece.
Adam Blenkinsop, head of digital at r//evolution, said; “We wanted to provide a savvy marketing tool for Visit County Durham to promote the offer of Durham and Lumiere to a wider audience through the reach of social media.
“To the best of our knowledge this is the first app of its type produced for any UK destination.”