Hair stylist Victoria Cartwright has tapped into a niche market to open a hair extension studio on Aycliffe Business Park.
Cartwright launched Lox of Love 18 months ago, offering a mobile hair extension service to clients across the region but a significant contract win has given her the confidence to open her first premises, and hire her first member of staff.
The firm has won a deal to become an official stockist of world-renowned brand, Halo Hair, which stocks across the world including the US and Australia.
Tamsin Edwards now joins Lox of Love as retail and marketing associate at the studio which officially opened its studio, at Evans Easyspace, last Saturday.
Cartwright, a mum-of-three who had been a hair stylist for 10 years before taking time out to study, compiled a business plan for a hair extensions company as part of her studies, sparking her enthusiasm to put the plan into action.
With a loyal North East client base already established through her hairdressing work, Cartwright’s business is now ready for further growth.
She said: “There are a million and one mobile hair extension firms out there and there’s also a whole heap of horror stories.
“You speak to any female who has extensions and most, if not all, will have had extensions that they’re not happy with.
“Having worn hair extensions for a lot of years, I thought I can do a better job than the bulk of what I’d seen.
“We’re also keen to remain at the cutting edge of our industry so we update our techniques regularly. “