Longbenton-based Bell Trucks report strong year of trading

Mercedes Benz dealership saw turnover and profit rise last year and business confidence in the region continued to improve

Mercedes-Benz logo
Mercedes-Benz logo

The Longbenton-based Mercedes Benz commercial vehicle dealership, Bell Trucks, enjoyed improved trading throughout 2013, with positive momentum building across all areas of the business, along with the retention of good margins.

Results for the year ended December 31 2013 show the company increased turnover from £46.01m the year before to £58.03m.

It also recorded a profits of £202,284, compared to a loss of £523,666 in 2012.

Throughout the period, van sales performed well, with 626 units sold, up from 507 the previous year, representing a 23.5% year-on-year volume increase.

Truck sales likewise benefited from a focus on operators to renew their existing fleets prior to the introduction of the new Euro 6 model this year.

The growing reputation of the new Actros product also resulted in a 32.4% year-on-year increase in sales volumes.

A strategic report said business confidence continued to grow in the North East, reflected by the ongoing increase in orders taken primarily in relation to light commercial vehicles.

However, it added: “The directors continue to be vigilant to ensure trading levels are commensurate with our overall cost base.

“A continued focus in relation to stock levels and working capital commitment are a high priority for the directors and as such strict management control are in place.”

Bell Trucks remained committed to investing in its premises and growing both turnover and net profit, but the report added: “Trading has suffered in the first half of 2014 despite an increase in vehicle volumes and sold hours due to a change in strategy from Mercedes Benz resulting in the removal of targeted campaign bonuses.”


David Whetstone
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