The popularity of the Sunderland-built Nissan Note model was confirmed yesterday when the Japanese company announced it has sold its 100,000th car.
The model has already established itself as the third biggest selling in its sector of the new car market, ahead of such high profile rivals as the Renault Modus, Honda Jazz and Fiat Idea. It has claimed 9.6% market share in what is known as the B-MPV segment.
This comes only weeks after sales of the new Qashqai model proved so strong that Nissan announced it was hiring 100 new temporary workers to help production levels.
However the Micra is having a tougher time, with sales so far this year hitting just 20,000 - around 5,000 short of Nissan's targets. Price cuts are shortly to be introduced to attract more buyers.
David Swerdlow, UK public relations manager for Nissan, said: "It's going well but obviously we always want more and more sales, and the Note is competing in quite a tough sector. We wanted to see 100,000 sales annually throughout its life cycle, and that is all but what we are doing now."
Nissan said the range of people buying the Note is matching what the company was predicting. For half of the buyers, the car is their first Nissan, a third of all buyers are women and over half are under 50 years old.