The Journal Top 200 supplement: How to advertise to the region's top decision-makers

It is almost 40 years since The Journal started listing the region’s biggest companies and 2014's excellent and informative supplement is now in production

The Top 200 North-East Companies supplement is widely regarded as the North East's premier and most prestigious business publication. 

It is almost 40 years since The Journal started listing the region’s biggest companies and for the past 19 years we have produced an excellent and informative supplement based around the listing

In addition to listing the North East’s 200 largest companies based on their turnover and number of employees, this eagerly awaited annual publication also carries comprehensive coverage of northern business commerce and industry through a combination of regional success stories, comment pieces from key business people and an analysis of the top performers.

Not only is it well read and studied by the decision-makers of the region’s biggest companies, it also required reading for everyone with an interest in the North East economy.  It therefore provides businesses and organisations with a ready-made platform from which to speak to potential customers. 

This year, for the first time, the supplement will be inserted into The Journal and the Gazette in Teesside . This means that the Top 200 will now have the opportunity to be read by 161,334 readers across the whole of the North East . Not only that, it will also be published online for one year on GazetteLive.co.uk and TheJournal.co.uk providing a further opportunity to be read by by over 1.5 million additional online readers in this region and beyond.

Once again, the the Top 200 listing will be researched and compiled by Newcastle University Business School.  It will then be audited by PricewaterhouseCoopers, ensuring it is unbiased, accurate and as up-to-date as possible.

The supplement will be printed on enhanced newsprint with a glossy cover and a pagination of up to 80 pages, ensuring a long retention value. Click here to see last year's edition .

The supplement will be launched at a breakfast Top 200 awards meeting at the Biscuit Factory in Newcastle the day before publication to a specially invited audience who will each receive a copy of the supplement.            

 

The publication of the Top 200 will also be supported by an extensive publicity campaign designed to generate maximum awareness throughout the region’s business community.

As well as being inserted into every single copy of The Journal and Gazette, the Top 200 will also be uploaded in its entirety for one year onto our websites – TheJournal.co.uk and GazetteLive.co.uk – ensuring an enhanced readership locally and nationally of over 1.5 million unique users. Each advertiser within the Top 200 will have a direct link from the online version to their own website.

A copy of the supplement will also be mailed to the chief executive of each of the Top 200 companies ensuring every advertiser's message will seen by these key decision makers.

So, if you want to reach the cream of the North-East business marketplace, act now and make sure your company is seen amongst the best in The Top 200 North East Companies supplement.

For further information, please contact David Coburn, Business Advertising Manager, tel 0191 201 6390 email david.coburn@ncjmedia.co.uk

Top 200 breakfast

The Top 200 awards breakfast will be at The Stadium of Light, Sunderland, SR5 1SU on Tuesday, October 21, from 7.30am-10.30am.

To reserve tables or tickets at the business awards breakfast where Top 200 presentations will be made - or for any further information - contact Abbi Aitken, events manager, on telephone 0191 201 6166 or email abbi.aitken@trinitymirror.com.

Tables of 10 are available at £300 plus VAT and individual tickets are available at £35 each plus VAT.

The package includes the awards presentations, refreshments, full English breakfast, networking and Question and Answer panel to discuss the impact of the result of the Scottish referendum.

 

Journalists

David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer