JOHN Lewis has credited a little black dress and winter holidays for a strong start to the crucial Christmas trading period.
The department store group said week-on-week sales had risen by 9.3% for the seven days to Saturday December 1, while sales were also 4.5% ahead of figures for the same period of 2006.
It said its womenswear department was doing particularly well, with its ‘little black prom dress’ being snapped up by thousands of customers.
It added that its audio and TV department was also enjoying robust trading, while strong luggage sales pointed to a Christmas holiday for many.
Dan Knowles, director of selling operations at John Lewis, which has a store in Newcastle, said: “We are very encouraged by our sales in womenswear which highlight that shoppers are seeing John Lewis as a fashionable destination. It also looks as though this will be a sociable Christmas as sales show families are investing in home entertainment systems.”