Gateshead snack manufacturer boosted by £3.5m of development capital

Gateshead snack manufacturer It’s All Good has been boosted by £3.5m of development capital from NVM Private Equity to drive forward the firm’s ambition to become the chips of choice for the UK grocery industry

Mauro Biagioni, Michael Weatherhead, Joanne Pratt, Calum Ryder, Lynn Saul
Mauro Biagioni, Michael Weatherhead, Joanne Pratt, Calum Ryder, Lynn Saul

Gateshead snack manufacturer It’s All Good has been boosted by £3.5m of development capital from NVM Private Equity to drive forward the firm’s ambition to become the chips of choice for the UK grocery industry.

Managing director Calum Ryder, who has 25 years of entrepreneurial experience in the UK snacks market, was a founding director of North East pretzel manufacturer Union Snack – a successful start-up backed by NVM in 1996. That snack firm grew considerably under his directorship and was sold to Intersnack in 2007, generating impressive returns for NVM.

Now Newcastle’s NVM Private Equity are hoping for similar returns after investing the seven-figure sum in Ryder’s new venture It’s All Good (IAG), which specialises in tortilla chips, to help boost the business’s manufacturing capability and product development as they strive to become a first choice supplier for tortilla chips, in a growing bagged-snack market that pulled in £2.7bn in 2012 and is forecast to grow over the next few years.

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