Shoppers flock Intu North East shopping centres for summer party events

A £25m rebranding exercise by Intu Properties saw thousands flock to the intu Metrocentre and intu Eldon Square over the weekend

Intu Properties event at the Metrocentre
Intu Properties event at the Metrocentre

A £25m rebranding exercise by Intu Properties, formerly known as Capital Shopping Centres, to rename its outlets 'intu' saw thousands flock to the intu Metrocentre and intu Eldon Square over the weekend for a series of summer party events to reinforce the new names.

The firm is also investing in a series of developments it believes are necessary to thrive, including an £8m spend on a digital infrastructure plan to bring WiFi throughout selected malls.

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