An international consultancy and training firm has chosen to open for business at Washington Business Centre, thanks to its facilities, connectivity and location.
The Washington Academy for Management of Technology (WAMOT) specialises in executive education that brings together both Western and Eastern business practices and ideas.
The company employs 14 people, with around a third permanently based in its new Sunderland headquarters and others working in London and abroad.
WAMOT director Thorben Haenel said: “We provide executive training, education and consultancy with a focus on technology, innovation and ‘West meets East’ – integrating Western management theories with Eastern philosophy.”
Professor John Child, Honorary Dean of WAMOT, added: “Asia, in particular China and India are growing, and this is of interest to corporates and non-corporates.
“It’s important that everybody gets an understanding of what kind of impact this will have on their business and institutions. It is vital for the future of the world that West meets East on the basis of mutual understanding and learning rather than the contrary.
“The vision of WAMOT is to provide a platform to develop this understanding and promote the learning dialogue between the West and East.”
WAMOT organises seminars, courses and training in the UK as well as working with clients overseas.
The connectivity of Washington Business Centre, in addition to the management team’s close ties to the region, was one of the key reasons why the business chose the base.
The £6m purpose-built centre is based at the entrance to Turbine Business Park and has excellent access to the A19 and A1231.
“It was ideal for us with its location close to Newcastle International Airport, the motorway and in general the triangle of Newcastle, Durham and Sunderland,” said Mr Haenel.
“It was the most appropriate package for us.
“There is an excellent infrastructure and good accessibility. It is a fantastic business centre. It is clear they want to refresh the business mentality in the North East and provide a platform for companies to establish and grow.”
The business centre was purpose-built for Sunderland City Council with support from the European Regional Development Fund (ERDF and it opened for business in April.
Councillor Harry Trueman, deputy leader of Sunderland City Council, said: “We are delighted to welcome WAMOT into Washington Business Centre.
“As the company discovered, Sunderland is an excellent location for new and growing enterprises with a range of excellent accommodation, and active support from our business investment team.”