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'Instant Aga' aims to boost sales

The firm behind iconic cast iron Aga cookers today said a new 'instant Aga’ was poised to drive UK sales after a slow first half of the year.

The firm behind iconic cast iron Aga cookers today said a new 'instant Aga’ was poised to drive UK sales after a slow first half of the year.

The Aga Total Control - a cooker that looks like the original but is an electric equivalent controlled by a hi-tech touchscreen - has sold 300 models since its launch in May.

Aga Rangemaster said the new product, which can heat up in 22 minutes, compared to around six hours in the original design, is attracting a new audience and is key to raising overall sales back to 2007 levels.

The company, which also sells refrigerators and sinks, reported a 1.6% dip in sales to £121.4m in the six months to June 30 but it more than trebled operating profits to £2.9m.

 

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