AN application which enables users to build and maintain a website without necessarily becoming web experts is on the hunt for new funding to develop the concept further.
ImpressPages is already attracting more than 1,200 unique users each day, but is looking for investor-led finance to push it to the next stage.
The Sunderland business, which is currently being developed through the seed funding programme The Difference Engine, allows site designers and administrators to create a website in less than half an hour and manage it without a raft of qualifications.
Co-founder Audrius Jankauskas said the team was “delighted” with the early progress of the company.
He said: “We know as a rule website administrators are not IT professionals and almost all open- source content management systems are developed to fulfil the needs of experienced IT people.
“We decided to focus our efforts on the development of a user-friendly solution in order to make the creation and management of websites as simple as possible. Very quickly we realised the only way to do it was to automate the process.
“The challenge was to find a proper balance of functions performed by both the developer and the user, whilst keeping flexibility at the heart of everything.”
ImpressPages has been refining its business model in Sunderland as part of the second batch of The Difference Engine, which is at present supported by One North East, Sunderland Council and Sunderland Software City. The programme will showcase its businesses at an investors day in the city on March 29.
It works using a drag-and-drop interface which allows users to copy content which adapts to the style of the website. Its community of users are also able to build add-ons to the site, and it has already been translated into 10 languages. ImpressPages has also now joined up with Codeworks Connect to build relationships with the organisation’s membership.