Following last year’s hugely successful NEtwitterati launch, the search is back on to find the newcomers to the roster of the North East’s most interesting tweeters.
Nicola Jayne Little, director of communications business We Are Sparkle, was counted among The Journal’s 2013 NEtwitterati list and says the social media site is indispensable for her, and her business.
She said: “I always check out twitter first when I’m looking for an organisation or individual.
“If I really want to get the measure of someone or an organisation it’s the best place to go. A lot of websites and profiles are static whereas twitter gives you a real up-to-the-minute flavour.”
She added: “I use twitter in a very balanced way. I like to use it to support North East businesses, but I won’t just retweet sales and marketing messages - I like to show businesses in conversation with each other.
“From a business perspective - if you put time into twitter you can get as much out of it as face-to-face networking, without doubt.
“The beauty of twitter is following different accounts to satisfy different interests. My followers range from the debators, through the chatters, to the jokers.
“I do a lot of training on twitter in my line of work and often people wonder why it could be useful to them. The truth is there is loads you can talk about and get out of it. Afterall, twitter is not just for the Kardashians.”
The Twitterati - which will be published in The Journal later this month - highlights the best and most influential North East tweeters in a range of sectors.
People can nominate their five top tweeters by going to www.thejournal.co.uk/business/business-news/search-2014-most-influential-people-8012219 , emailing email@example.com or nominating them on Twitter using the hashtag #NETwitterati.