Hexham's Pudding Parlour targets Newcastle market with Fenwick concession counter

American-inspired bakery a year ahead of business plan as customer demand increases

Greg and Kristy Giblin of The Pudding Parlour
Greg and Kristy Giblin of The Pudding Parlour

A brother-and-sister business that produces a range of American-inspired desserts is looking to expand further after securing a concession counter within the Fenwick Food Hall in Newcastle.

Set up less than a year ago, The Pudding Parlour - originally a small home-based enterprise - took on premises at Haugh Lane Industrial Estate in Hexham, Northumberland, in November last year and has been overwhlemed with demand ever since.

On tasting the company’s products at a recent Farmers’ Market event, Fenwick buyer Adam Barber was impressed both with the quality and the positive customer reaction.

After a successful trial, The Pudding Parlour is now permanently stocking a range of layer cakes in the department store, including its much-love cookie dough pie, rainbow cake and imaginatively titled Caramel Snickerdoodle.

“We are so proud to work with Fenwick on this fabulous new venture for us and bring our range of cakes and puddings to the people of Newcastle,” said Kristy Giblin, who founded the business with her brother Greg.

“It’s a huge move for us as Fenwick is a household name and a high-end company, so it helps reinstate our values. It’s also nice that Fenwick is a family business, just as we are.”

Having long enjoyed baking for family and friends, Kristy established the foundations of her company on setting up a Facebook page to see if there was any local interest in innovative baking with an American-style twist.

In the first week alone, 20 orders came forward. On noticing the business had been a talking point among customers, thee Falcon pub in Prudhoe asked Kristy to supply them.

As demand continued to grow, Greg came on board, taking a financial management role as well as a baking one, and eventually the business grew to the point that it was no longer possible to maintain it at home.

Opening the Hexham shop sparked a whole new wave of customers, including a wide range of businesses like hotels and restaurants.

The Pudding Parlour’s expansion, in fact, has been so swift that the company - which changes its offering each day, picking from a range of around 500 products - has already taken on five members of staff.

“We had drawn up a three-year business plan, which was quite ambitious to begin with, and already we’re a year ahead of where we wanted to be,” Kristy said. “We love the Hexham shop and our loyal customers, so we want to keep that.

“But over the next year, we’re going to look to open a second shop as business is growing month-by-month. In saying that, we also want to maintain our current customers and make sure they continue to be really happy with what we’re offering.”

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