Harland Corporation's sales keep growing

A FIRM which sells hair extensions from its North East base to women around the world has nearly doubled its sales in the last year.

Darren Williams, Angela Place
Darren Williams, Angela Place

A FIRM which sells hair extensions from its North East base to women around the world has nearly doubled its sales in the last year.

Seaham-based Harland Corporation expects to see “exponential growth” as it wins more customers worldwide for its real and synthetic hair and other beauty products after revenues rose from £700,000 last year to £1.1m.

Managing director Darren Williams said: “Sales have been flying and I will be really disappointed if we didn’t at least double again this year. We have a lot of projects under way which will help that happen.”

Further growth will come from new products and work to improve the online retailer’s prominence on search engines which has helped double its hit rate, as well as the opening of a new showroom and store at its headquarters.

“I am really excited about the way it is going. We have now had more than a million hits on our sites and the growth is exponential now,” he said.

The company has just revamped its main www.hairextensions.co.uk  website after buying the domain name last year for £30,000.

Williams said: “Paying £30,000 for a domain name may sound high risk, especially when the original cost can be as little as £8. But, considering some of the major .com domains sell for millions of pounds, we felt the money was well spent. We doubled our investment in the first few months alone.

“We have produced the third version and everything on it now happens really quickly. It is all about making the experience better for the customers.”

The company Williams launched just six years ago with partner Angela Place has just won its 13th business award, Small Business of the Year at Sunderland’s Portfolio Awards and now employs 25 staff.

The former online club night promoter’s business sells more than 13,000 products and 20% of the business is now overseas.

There is demand for rooster feathers which have become a hair decoration after they were worn by Aerosmith singer Steve Tyler. Williams said he is one of the few suppliers of the feathers which has led to a surge in demand for them in Europe.

 

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