Jennings Motor Group has further expanded its business in the North East following the announcement of a new franchise in Teesside.
The independent and privately-owned multi-franchise group has joined forces with Japanese car brand, Mitsubishi Motors to open a franchise at the group’s site on Cargo Fleet Lane in Middlesbrough.
The firm, which employs 480 staff across branches in Middlesbrough, Stockton, Gateshead, South Shields and Washington, is one of the region’s longest established motor dealers, having been founded in 1903.
In 1917 its became one of the UK’s first Ford dealers, the same time when Mitsubishi Motors was founded and went into production with the Model A.
The new Jennings Mitsubishi franchise will house the full range of high quality Mitsubishi models, including the i-MiEV, Mirage, ASX, Outlander, Outlander PHEV, Shogun and L200.
Managing director Nas Khan said: “We are delighted to have joined forces with such a long established, successful and well respected manufacturer and to be bringing the Mitsubishi brand, which offers a wide range of high quality products, to the people of Teesside.”
The opening of the latest franchise is part of an on-going investment and expansion programme implemented over the last 10 years, which has led to the business becoming a multi-franchise group.
As well as the group’s existing Ford branch network, SEAT, Mazda and Kia franchises have also been introduced.
Mr Khan said: “The introduction of the Mitsubishi product range to Jennings Motor Group further demonstrates our commitment to the North East.
“It is also boosting the region’s economy with the creation of a number of new jobs and opportunities.”
Lance Bradley, managing director of Mitsubishi Motors in the UK, added: “We are delighted to be welcoming Jennings to the Mitsubishi family.
“The fact they have been in the North East for more than 100 years speaks volumes about their tremendous reputation.
“They fit perfectly with Mitsubishi’s customer service values and we wish them every success as the Mitsubishi brand goes from strength to strength.”