Growing success of new family greengrocer

A SOCIOLOGY lecturer and her recently graduated sister have set up as perhaps two of the most over-educated greengrocers in the North-East.

A SOCIOLOGY lecturer and her recently graduated sister have set up as perhaps two of the most over-educated greengrocers in the North-East.

Former freelance lecturer Joanne Green, 27, and Angela Nixon, 41, who has just completed an English degree, are seeing their organic vegetable store and delivery business blossom.

Angela said: “We always knew we wanted to go into business, but we had to wait for the right time.

“We both really enjoy it, but all our qualifications didn’t prepare us for everything. There’s a lot of planning and the hours are long. We may have been a bit naive at first, but it is all going very well now.”

The sisters were inspired to go into the fruit and veg business and open Roots and Shoots in Whitburn, by the problems experienced by a relative with special dietary needs in getting the right food.

And with support from family and a grant from South Tyneside Council’s Local Enterprise Growth Initiative fund, they are now delivering all over Wearside and South Shields and as far as Seaham.

Joanne said: “Being your own boss can be stressful as it involves your own money and you are ultimately responsible for everything, and friends and family were initially worried about the risk involved for us. However, they were also a great support, especially as we were doing something we were ultimately passionate about.

“My advice for those thinking about starting up would be to do as much research as possible into your location and your market.”

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