Growing games supplier Bob Rudd wins two year deal with Camerons

Bob Rudd Gaming & Amusement Machines has been appointed sole supplier for the 74-strong Camerons Brewery estate

Nick Rudd and father Bob Rudd who run Bob Rudd Leisure Ltd
Nick Rudd and father Bob Rudd who run Bob Rudd Leisure Ltd

A family gaming machines supplier has won a major two year contract with Camerons Brewery in Hartlepool.

Bob Rudd Gaming & Amusement Machines, based in Newcastle, previously supplied around 50% of the firm’s 74-strong estate.

Now it has been taken on as the sole supplier for the premises, which span the North East and Yorkshire.

“Camerons wanted to go to single supplier and fortunately we were chosen as that supplier,” said Nick Rudd, who recently took over from his father Bob as managing director of the business.

“We’re now supplying 100% of the estate on a two year deal.

“It’s a big estate and the company is currently on the acquisition trail.

“It’s also good for us to working with a company that’s Hartlepool-based.”

The contract will see Bob Rudd supply fruit machines, pool tables, jukeboxes and quiz machines to the Camerons pubs.

The estate now includes the recently acquired Head of Steam group, which Bob Rudd had supplied previously, before the change of ownership.

Rudd added that the deal showed the importance of the firm’s focus on establishing strong working relationships with like minded companies.

“I think the family-run structure appealed,” he said.

“Camerons were looking for a proactive, family-run company and a company that would invest in good quality, new machines.”

Established in 1989, Bob Rudd Gaming & Amusement Machines, which employs around 120 people, has enjoyed year-on-year growth and in the last seven years has doubled turnover to around £7m.

Currently, the firm, whose focus on quality ensured it was unscathed by the recession, has five locations - Newcastle, Warrington, Leeds, Keswick and Newark - the latter operation of which is soon to be relocated to the Nottingham area to allow greater UK coverage.

Rudd, who was previously operations and marketing director, is currently in the midst of a management buy out to become the main shareholder of the company.

His father, who founded the firm, meanwhile, has stepped into the role of chairman and will remain an integral part of the business.

“The move gives my dad a reward for the work he’s put in, building up a solid company over the last 25 years,” Rudd said.

“We want him to stay on the board as long as he physically can while I take on more financial responsibility.”

Other recent successes for Bob Rudd Gaming & Amusement Machines include a contract to supply 63 Archdiocese Parish Centres across the North West, which will be serviced by the firm’s Warrington depot, in the midst of its largest operating area.

Further deals with both small regional pub companies and some major players in the industry are in the final stages.

“We’re also moving forward with the digital and social media aspects of the business,” Rudd said.

“Within that, we’re looking at a deal with an online casino and are currently doing a small trial with that business.

“We are excited about the challenges that lie ahead.”

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