Pasty baker Greggs is to slow down its shop expansion plans and focus on its 'food on the go' side of the business instead.
The strategy turn-around is to deal with falling sales after this summer's heat-wave left it nursing a £2 million hit to profits.
The Newcastle-based company, which has nearly 1,700 shops, said the hot summer weather saw like-for-like sales for the same period last year slump 3.2 per cent in the five weeks to August 3.
Chief executive Roger Whiteside - the former boss of Punch Taverns, who took on the top job in February - unveiled the overhaul, which will see the group shift away from its traditional bakery heritage towards the 'food on the go' market over the next two to three years.
It will also put the brakes on new shop openings and close around 40 shops this year.
The chain will also get a make-over and refurbish another 130 to 150 shops by the end of the year, adding customer seating and serving coffee where possible.
Its Greggs Moment coffee shop trial will also be scrapped costing it £6 million to £8 million in write-offs.
He added there would be little impact on its workforce of around 20,000 employees.