Greggs launches 250th breakfast club

Greggs the bakers has celebrated a milestone in its pioneering Breakfast Club programme


The company, which started the initiative in Newcastle back in 1999, has now launched its 250th club, with the scheme ensuring more than 14,000 schoolchildren across the UK have a nutritious breakfast each day.

Research has found that pupils who have eaten breakfast are more punctual, concentrate better in class, and have more energy and enthusiasm, leading to improvements in learning and academic performance.

By using volunteers made up mainly of school staff and parent volunteers, and securing funding from a range of partners, the Greggs Foundation ensures that breakfast clubs are set up and managed free of charge for any children who wish to attend.

Chief executive of Greggs, Roger Whiteside, said: “From its humble beginnings as a single club supported by Greggs in the North East, to a national programme supported by 42 private partners, the Greggs Foundation’s Breakfast Club Programme is a shining example of how responsible businesses can make a difference to the local communities in which they operate.

“Our commitment to this scheme is deep rooted and I would like to take this opportunity to both thank our existing partners and encourage prospective partners to get involved as we aim to expand to 300 clubs by the end of the year.”

The scheme was first launched after an event organised by Business in the Community (BITC), which involved a visit to a primary school breakfast club in a disadvantaged area of Newcastle. Chief Executive of BITC, Stephen Howard, added: “The Greggs Foundation Breakfast Club programme has gone from strength to strength since 1999.

Roger Whiteside, chief executive of Greggs
Roger Whiteside, chief executive of Greggs

“Its growth is a powerful example of the impact of bringing chief executives face to face with pressing issues in our communities.

“Business in the Community is proud to have inspired the development of such a worthwhile programme and I am honoured to be here to witness the launch of the 250th club today.”

Schools interested in finding out more about the Breakfast Club programme can email

The Greggs Foundation is a registered charity based in Jesmond and is closely associated with Greggs plc.

The foundation is a grant making trust, distributing over £1m per year to charitable organisations throughout England, Scotland and Wales.


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