NEXT year’s Great British Beef Week will bring the Royal Agricultural Benevolent Institution (RABI) on board for the first time.
The event, organised by Ladies in Beef since 2011 to promote British Beef, will run from April 21 to 27 and is timed to coincide with St George’s Day (April 23).
Ladies in Beef founder Minette Batters said: “What we have learned over the past couple of years is that there are so many local and regional opportunities to celebrate all that is best about our beef industry, its importance to many local economies, and the fantastic product which we produce.
“We are delighted to be linking up with RABI and I really look forward to our regional Ladies in Beef champions working with RABI’s regional teams to make the most out of Great British Beef Week 2013.
“By promoting British Red Tractor-assured beef we hope that we can also provide fundraising opportunities for RABI, who do such excellent work amongst the farming community.”
RABI chief executive Paul Burrows said: “We are delighted to be part of Great British Beef Week in 2013 and grateful to Ladies in Beef for helping us to raise awareness of the support we offer farming families in financial difficulty.
“British beef is the best in the world and something for our industry to be truly proud of. We look forward to helping Ladies in Beef to celebrate this next year.”
RABI provides grants for farmers and their families in financial difficulty and is currently supporting more than 2,000 farming families annual with grants of around £2m.
Its work is funded by public donations, fundraising events and initiatives, and support from businesses and community groups.