A graduate is helping to invigorate the marketing of a plastics manufacturer as part of a knowledge exchange internship from Teesside University.
Jonathan Galloway has joined Omega Plastics, which specialises in injection moulding and rapid tooling.
His work involves promoting the successes of Omega Plastics which opened a new factory in Hartlepool in May last year to supplement the work done at its head office in Blyth, Northumberland.
Galloway’s digital-focused marketing strategy is already reaping dividends for the manufacturing firm which has seen an increase in sales.
Omega Plastics designs and makes tools for plastic injection moulding as well as manufacturing components.
It has an impressive list of clients ranging from Unilever, to luxury car brands such as Jaguar, Land Rover and Aston Martin.
Galloway’s role has been to look at the marketing of the products and the organisation holistically, focusing on areas such as the company website, search engine optimisation, pay-per-click advertising and video and social media.
Managing director Dave Crone said: “We’re delighted with what Jonathan has achieved. As engineers we’re not particularly used to marketing so bringing in someone who can look at things with a fresh pair of eyes is very useful.”