Government attempts to attract US tech firms to the UK with marketing campaign

HQ-UK is being led by the Prime Minister's Digital Advisor and former Facebook vice president, Baroness Shields

Dominic Lipinski/PA Wire A person using a laptop keyboard
A person using a laptop keyboard

A campaign is underway to attract US technology companies to setup their international headquarters in the UK.

Baroness Shields, the former Anglo-American vice president of Facebook and Digital Advisor to the Prime Minister, has launched HQ-UK – a campaign that will market the UK as a top location for technology companies.

On the back of the recent Tech Nation report, which catalogues the regional strengths of the UK’s digital technology industry, the HQ-UK campaign will market the “red carpet” service provided by the British Government to incoming US tech companies.

The campaign will highlight services such as speedy visa applications, priority border passage at UK airports, accelerated access to UK bank accounts and support for incorporating companies.

Baroness Shields said: “Today, on behalf of Her Majesty’s Government, I am pleased to launch HQ-UK – a new initiative which demonstrates exactly why tech companies should choose the UK as their international HQ and operational base when they expand from the US.

“Nowhere beats the UK as an international hub for tech companies who are looking to thrive, innovate and grow. As someone who has spent 25 years operating on both sides of the Atlantic, I have no hesitation in saying that the UK is now the best place to build a global business.”

HQ-UK will highlight the UK’s tech-savvy workforce and higher education prowess, as well as the country’s efforts to build digital skills through the introduction of coding to the school curriculum and schemes such as Tech City UK’s Digital Business Academy.

The initiative will also market the UK’s tax regime – which includes the lowest corporation tax rate in the G7 and features such as the Patent Box vehicle, which provides 10% tax rate for income arising from UK or EU patents.


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