A WEB designer has cooked up a plan for a new business selling cookware over the internet.
Richard Stone of Gosforth wants to cash in on the rising popularity of home baking as more and more men are inspired by the likes of the Great British Bake-off show on television.
Mintel’s new home baking report shows that 79% of adults now bake at home, 23% do so at least once a week and 6% bake on a daily basis. He calculates that in the last year around nine million people upped the amount they bake and so there is a potentially huge market for cookware.
He adds: “From the word go, we’ve listened to what customers say, even when we conducted our initial market research.
“We asked people what the worst cookware items they had bought in the past and what they couldn’t live without and heard many weird and wonderful stories, which inspired me to go for it and set up my own cookshop business.”
The keen chef has launched his own online cookshop www.mrcookshop.com which has an emphasis on quality goods. He said: “When you are purchasing cookware, you want it to be good quality and you want it to last.
“At Mr Cookshop we work with the leading manufacturers of quality brands and we also stock items from smaller niche independent companies in the UK. We’re so passionate about our products and how they can make a difference to enhance and improve a growing experience of cooking from home.”
Stone has a strong retail background, having worked for and with many of the UK’s major High Street retailers.
Over the last four years, he has been working with his partner as a website designer in their successful Newcastle-based marketing business, Vicki Stone Marketing.