Internet giant Google is heading to Newcastle as part of Go Digital Newcastle to deliver its free digital masterclass to city businesses.
Firms across the region are encouraged to attend the workshop – called Google Juice Bar – at Newcastle Civic Centre this Friday, where organisers will reiterate the Boston Consulting Group’s study which shows that businesses who have a presence online grow four to eight times faster than those who don’t.
Thanks to the support of Go Digital Newcastle, a project which has received a grant approval of £435,162 from the European Regional Development Fund 2007 to 2013, Newcastle business owners and aspiring entrepreneurs can receive advice and tips on making the most of the internet and growing their business online.
Celebrating female success in the digital sphere, Newcastle Central MP Chi Onwurah and YouTube businesswoman Lauren Luke will share their experiences and knowledge in digital entrepreneurialism.
Given that female entrepreneurs are under-represented in the digital field, women are particularly encouraged to take advantage of the free expertise and workshops on offer.
Chi Onwurah, MP for Newcastle Central said: “In today’s economy a successful digital presence is absolutely vital for small businesses and Newcastle must provide a platform for local business success online.
“Go Digital Newcastle is making that happen. It’s particularly important of International Women’s Day on March 8 to remember that by equalising men’s and women’s economic participation we could add 10% to the economy by 2030.
“Digital should be an essential part of that – and women, and as many businesses as possible, should take advantage of the expertise on offer from Google.”
The workshop is part of Google’s drive to help small businesses grow using the internet and to help business owners harness new “e-skills”.
So far more than 250,000 businesses have been helped through the programme.
Dan Cobley, managing director of Google UK, said: “Our goal is to get businesses of all sizes to understand the importance of the internet and how easy it is to get online and contribute to the overall growth of their enterprise and the local economy.
Google Juice Bar runs Friday, March 7, from 11.30am to 2.30pm. To book a place call 0845 144 0041.