A regional campaign to help businesses reduce costs and improve efficiency by identifying cheaper, sustainable ways for their employees to travel to work, steps up a gear this week.
Go Smarter to Work aims to reduce congestion along the A1 corridor and improve access to employment key sites like Team Valley, Washington, Metrocentre and Newcastle and Gateshead city centres where more than 120,000 people work.
Congestion on the A1 Western by-pass is a key barrier to business and employment growth and one of the biggest challenges for the region with increasing delays and unreliable journey times posing a major threat to the local economy, with transport delays costing North East firms an estimated £1bn per year by 2015.
The campaign comprises a package of measures aimed at improving people’s options for how they travel to work by cycling, walking, using public transport and car sharing and major employers including Nissan, Vantec and HMRC are supporting the initiative.
Authorities involved said businesses will benefit by reduced costs and improved competitiveness and profitability .Starting today, a broad range of options being promoted among businesses and employees at key sites by the Go Smarter business advisers and travel planners across Tyne and Wear through events headed Cycle Smart, Walk Smart, Drive Smart and Ticket Smart. Sunderland City Council’s portfolio holder for city services, councillor James Blackburn said: “We want to encourage more people to consider different ways of travelling, and then provide the advice and support they need to make it a practical alternative.”