Bus company Go North East has been heralded as the fourth best UK firm at using social media, beating big names such as EE, Next, Boots and Aldi.
The business was also the only regional player to make the top 10 in an independent report published by social media analysts socialbakers.com, which ranks organisations by their level of ‘social devotion’ in engaging via the medium.
With almost 70,000 combined Facebook and Twitter followers, the Gateshead-based Go North East uses social media to provide real-time bus information and answer comments and questions. The chart rated it just below Tesco, Argos and Virgin Media.
Marketing and sales manager Stephen King said: “We’re incredibly proud of our team and the work they’ve done to achieve this national recognition. For a regional company to be ranked fourth in the UK, beating such big national household names is quite an achievement.”