Rescued bakery Geordie Bakers (GB) has secured 23 jobs after it entered a new partnership with social enterprise Artisan Baking Community (ABC) to bring additive-free bread to the North East.
GB was bought out of administration by Minhoco 21 in May 2013 in a rescue deal which saved 17 jobs. Now almost a year later the firm has increased sales by 90% and taken on six new members of staff.
The firm, which supplies bread to 100 customers in the North East including restaurants and shops, is launching a new range of hand-crafted breads this Saturday at Tynemouth Market.
GB has spent three months developing the bread range at Kingston Park bakery.
The bakers is now run by Mike Henderson, who also owns the New Zealand Gourmet Pie Company, the only producer of traditional New Zealand Pies in the UK.
The pie business traditionally used contract bakeries but transferred its manufacturing into GB’s bakery at Airport Industrial Estate in September last year.
GB began working with ABC in December. The new strategic alliance has seen ABC transfer intellectual property in the form of recipes and processes to GB allowing the bakers to produce and sell ABC’s range of breads.
The agreement is initially for one year with the option to extend. ABC will receive a royalty payment for each loaf sold by GB. The agreement has seen ABC train up its bakers in real bread skills, using straight forward ingredients and processes.
While ABC will use the royalty income stream to provide funding in their core business – educating people in the art and science of baking real bread.
The new range includes classics such as naked sourdough, sourdough with rosemary, New York deli rye, five-grain, treacle and walnut loaf, beer bread and pain rustique.