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Geneva Digital Group looking to build on success

FLEDGLING agency Geneva Digital Group is hoping to add more large clients to its roster after playing a big role in the launch of the new Alnwick Castle and Garden websites.

FLEDGLING agency Geneva Digital Group is hoping to add more large clients to its roster after playing a big role in the launch of the new Alnwick Castle and Garden websites.

Geoff Biskupek and Tom Fotheringham of Geneva Digital Group
Geoff Biskupek and Tom Fotheringham of Geneva Digital Group

Both websites went live last month, with Geneva providing specialist services such as search engine optimisation (SEO) in partnership with the design and build expertise of fellow Newcastle firms Coal/Face and Guerilla Communications.

The Toffee Factory-based company was launched in January by former Northumbria University students Tom Fotheringham and Geoff Biskupek.

In the decade since they left the university, Fotheringham has developed online marketing expertise at the likes of DFDS Seaways and Orange Bus, while Biskupek has worked at companies such as Creative Image Design. Fotheringham said: “We attended Northumbria together and did design, but we’ve both moved over to marketing a bit more in the last 10 years.

“We decided there weren’t really any other companies in the North East that were offering the sort of dedicated performance marketing we were looking to provide, with services such as conversion and search engine optimisation.”

Geneva pitches itself as a specialist in digital strategy, optimisation, ecommerce, web and mobile development and social media management. Its projects include intranet design for Grainger, the re-design of the BBC Three font, and e-commerce and SEO for Timberland. It is on track to turn over £500,000 this year.

The company developed personal styles for both the Alnwick Garden and Castle websites, giving them a new booking system and extra space for its social media channels such as Twitter, Flickr and Facebook.

The sites are now ranked on Google’s first page for both “garden” and “treehouse”, but Fotheringham said the search giant is increasingly looking for different things when it comes to its rankings.

He said: “I had a chat with a couple of Google engineers and they told me not to ‘force’ SEO, but to try and create the best site possible so Google will realise you should be linked highly and recognise how you fit into the marketplace.”

Fotheringham said the firm launched with a team of five, and hopes to double that by the end of the year. It may also consider opening an office in London or Scandinavia down the line.

 

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