Gateshead IT firm Synergi creates new division to market new software in the UK

The Gateshead business has signed an exclusive UK partnership with world-leading Australian software firm, Assetic

Left to right, Joel Brakey, chief operating officer at Assetic, Justin Short, Synergi director with Peter Joynson, Synergi MD and Robert Turner, Assetic chief finance officer
Left to right, Joel Brakey, chief operating officer at Assetic, Justin Short, Synergi director with Peter Joynson, Synergi MD and Robert Turner, Assetic chief finance officer

North East technology company Synergi IT is developing a new division to manage its growth.

The Gateshead company has established a strategic asset management (SAM) division after signing an exclusive UK partnership with Australian software firm, Assetic.

Synergi will now bring innovative software and services to the UK and Europe for the first time, helping large businesses and public sector organisations better manage ageing infrastructure and assets.

Peter Joynson, managing director of Synergi IT, explained: “Assetic’s powerful specialist software will allow large private and public sector organisations better manage and maintain a large asset stock.

“It will be an important tool for local authorities, the utilities and NHS, organisations that are facing financial cuts and need to manage asset decay.”

The partnership deal with Assetic represents an expansion in services and markets for Synergi, which remains focussed on delivering specialists IT support to businesses in the North East and Scotland.

Mr Joynson added: “Our ethos at Synergi is about driving the adoption of the next generation of IT business technology tools. When the opportunity arose to work closely with a world-leading software firm like Assetic, it was a natural fit.”

There is a growing and acknowledged need for improved infrastructure and asset management in the UK, with the National Infrastructure Plan predicting that better management of the country’s assets will save an estimated £30bn in the next 10 years.

Synergi will be running a series of masterclass events on Assetic and strategic asset management for invited audiences at events in London, Newcastle and Glasgow in July.

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