A SIGNAGE company has invested £150,000 in new machinery after seeing sales soar nationwide by 60% in the past two years.
Gateshead-based Jonsigns Ltd has doubled its workforce from 15 to 30 after moving from its former 6,500sqft facility at Saltmeadows Road to a nearby 16,500sqft site to help it cope with a huge increase in shop sign orders from some of its retail customers.
These include orders from discount store chain 99p Stores, bookmaker William Hill, Farm Foods, Sunderland Football Club and Grainger Games.
New clients are both UK and overseas-based and contracts cover both exterior and interior signage, plus support.
With the addition of new metal working and printing machines in their fabrication and digital printing departments, Jonsigns can increase productivity, handle larger contracts and work to tighter deadlines.
Managing director Jonathan Cawthorn firmly believes good signage will sell a company and has a huge impact on its image.
He said: “The Jonsigns ethos is to manufacture locally within our region with a centrally controlled single point of contact.
“Our quality control and production teams work closely with each department to ensure the highest quality.
“This solution has attracted a significant interest from a number of organisations as it minimises logistics, local client operative’s deal with local manufacturers, eliminating any warranty issues.”
As the biggest growing signage company in the region, Jonsigns offers large and small sign fabrication, large format digital printing as well as vehicle graphics and other sign-related services.
Jonsigns had a £100,000 contract to deliver all of Sunderland Football Club’s signage requirements in connection with the club's Invest in Africa sponsorship deal.
The firm installed LED signs on refurbished flats at Cruddas Park, in Newcastle, in a deal worth more than £100,000.
It has also won back work with TJ Hughes, after the department store was bought out of administration in 2011.
In 1996, Cawthorn took the opportunity to establish a complete sign company which has progressed rapidly over the last 15 years.
The original company was based in a small office in Blaydon, producing and fitting vehicle graphics. Within a year, due to increased business, the company moved to a 1,200sqft unit in Transbrittania Business Park.
In October 2002, the business moved to a new 7,000sqft factory on Saltmeadows Road in Gateshead. Due to its rapid expansion, new premises were required and, in March 2011, the company relocated into its current 16,500sqft factory.
“We’ve had to keep up with the work and keep our clients happy,” said Cawthorn. “We’ve employed a new sales expert to help grow our business not just in the UK but also Europe.
“A lot of it is down to the competitive price that we offer and the good rapport that we have with our clients. Our aim is to beat last year’s sales figures and continue to grow.”