Gap in teeth-whitening market leads to award

A tooth whitening manufacturer founded by three young entrepreneurs has won a prestigious business award for expanding into new markets

WhiteWash Laboratories Managing Director Tom Riley, with Director Matthew Lloyd and UK Sales Director Chris McPhillips
WhiteWash Laboratories Managing Director Tom Riley, with Director Matthew Lloyd and UK Sales Director Chris McPhillips

A tooth whitening manufacturer founded by three young entrepreneurs has won a prestigious business award for expanding into new markets.

Tom Riley, Matthew Lloyd and Chris McPhillips, all 30, who run Stockton-based WhiteWash Laboratories, have been jointly named the Young Entrepreneur of the Year at the Best New Business Awards Tees Valley. Dentist Matthew, economics graduate Tom and business graduate Chris, who have been friends since their school days, set up the business in 2010 after spotting a gap in the growing dental supply and teeth-whitening market.

Since developing a unique range of teeth-whitening and oral care products they have grown the business to a £1m company exporting to more than 20 countries, with export sales now accounting for 35% of turnover.

Riley, managing director, said: “We are delighted to win this award – it reflects the hard work and talent of the team. We’ve always been quite entrepreneurial. Matthew, Chris and I have known each other since we were at school and we even used to have a business together as kids, selling sweets to our classmates in the school playground.”

Director Matthew Lloyd added: “We are really looking forward to expanding the business and taking it to the next level. The teeth-whitening market is a growing sector in the UK, Europe and our other international markets, as people become increasingly conscious about their appearance.”

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