INDEPENDENT games developer Eutechnyx has expanded its reach into Russian territories.
The Gateshead firm’s award-winning free-to-play online racing game, Auto Club Revolution, launched in Russia yesterday, bringing with it, Moscow, as a new racing location.
In a partnership deal between Eutechnyx and telecommunications market leaders MegaFon and VimpelCom, Auto Club Revolution has been able to enter this overseas market.
Eutechnyx chief operating officer, Darren Jobling, said: “Bringing Auto Club Revolution to the Russian market is a vital step in reaching our goals to establish the world’s leading online racing game.
“Working with MegaFon and Vimpelcom is a hugely rewarding opportunity, as we share the drive and ambition, along with their understanding of the CIS territories, to deliver the best possible online experience. We look forward to developing our partnership further over the coming years.”
Auto Club Revolution, currently in its beta stage, opens the gate to more than 200 million Russian consumers who will now have the opportunity to play the online racing game.
The move into Russian territories is the next step in Eutechnyx’s goal of making Auto Club Revolution the global home of online racing.
The firm used a £6m investment from Amsterdam-based capital investor Prime Technology Ventures to produce the online racing game.
It is a focus that will lead to significant growth, which Jobling says will mean North East staff numbers doubling from 85 to 175 in the next two to three years.
He also has ambitions to grow Eutechnyx from a £5.2m turnover company to a £64m company within three years.