Fledgling firm Gaiacene gets £3,000 cash injection to support digital growth

A fledgling firm set up on a shoestring budget is growing its digital presence after a £3,000 cash injection.

An adult using a computer

A fledgling firm set up on a shoestring budget is growing its digital presence after a £3,000 cash injection.

Whitley Bay-based Gaiacene, a sustainability and corporate social responsibility (CSR) firm, was set up in 2012 by managing director Craig White.

The dad-of-two, who has 20 years of experience working in the sustainability and CSR sector, has now employed a creative director to look at how the firm can grow, and hopes to add an economist to the team in the next few months.

The company, which has an annual turnover of £110,000, received £3,000 from the Investment for Growth fund, which aims to help firms improve and grow.

White, 44, who is married to Helen and has two children, Emmeline, six, and Rowan, two, decided to apply to the Investment for Growth fund to help develop the company’s marketing strategy and new website.

He is already working on two major contracts which together are worth in the region of £40,000.

He said: “The investment has been a welcome boost and will help us with our ambitious growth plans. My goal is to establish Gaiacene as a leading expert sustainability and corporate social responsibility consultancy and deliver high impact results for our clients. While 75% of our sales have been repeat businesses or referrals from satisfied clients, I knew a clear marketing strategy and new website was essential to help build upon this success. Thanks to the support received from Investment for Growth we’re well on the way to achieving that.”

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