FORMER cruise company director John Crummie has launched his own travel firm.
The one-time managing director of DFDS Seaways has set up John Crummie Consulting, a specialist leisure, travel and tourism strategic advice-led business.
Crummie, who stepped down from the role at DFDS Seaways earlier this year after heading up the operation since 1989, launched his new venture last Monday which has a national client base built around a network of associates, partner companies and industry experts that have expertise in strategic issues and operational challenges.
Crummie said: “This is certainly a challenging time for travel and tourism both domestically and inbound and for the North East region tourism is a critical driver to injecting much-needed growth in the local economy.
“There is a strong transportation network in the North East but to create and sustain a competitive edge there is a strong need for leisure, travel and tourism organisations to invest in sustainable marketing strategies for their brands and promotional campaigns that really stand out.”