Former DFDS Seaways MD John Crummie launches his own travel firm

FORMER cruise company director John Crummie has launched his own travel firm.

The DFDS Seaways ferry, Princess Seaways
The DFDS Seaways ferry, Princess Seaways

FORMER cruise company director John Crummie has launched his own travel firm.

The one-time managing director of DFDS Seaways has set up John Crummie Consulting, a specialist leisure, travel and tourism strategic advice-led business.

Crummie, who stepped down from the role at DFDS Seaways earlier this year after heading up the operation since 1989, launched his new venture last Monday which has a national client base built around a network of associates, partner companies and industry experts that have expertise in strategic issues and operational challenges.

Crummie said: “This is certainly a challenging time for travel and tourism both domestically and inbound and for the North East region tourism is a critical driver to injecting much-needed growth in the local economy.

“There is a strong transportation network in the North East but to create and sustain a competitive edge there is a strong need for leisure, travel and tourism organisations to invest in sustainable marketing strategies for their brands and promotional campaigns that really stand out.”

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