A FIREWORKS company is looking to a bright future after investing £50,000 in some of the world’s most impressive pyrotechnics.
Director of County Durham-based Reaction Fireworks Adam Hillary recently went on a 10-day trip to the Hunan province China to source some of the most impressive fireworks on the market as the company gears up for the summer season.
Recent years have seen the company put on displays at a host of open-air concerts, including those for the National Trust at Gibside, with the firm currently preparing for the Ormesby Hall Festival in Middlesbrough and the Saturdays Summer Magic Festival in Blaydon this July.
The company, which was founded almost 25 years ago, has recently invested around £35,000 in improving its IT, with its displays now controlled electronically to achieve greater precision.
The family business, which employs five full-time staff and 30 operatives on a casual basis, hopes to grow its £750,000 turnover to around £1m over two years as well as create jobs.
The quality of the company’s displays have led to a number of high-profile bookings, including the 25th anniversary of the Humber Bridge, the QE2 farewell and annual displays at Silverstone’s F1 Grand Prix Ball. Mr Hillary is also looking to expand the events management side of the business, Alan Hillary Events, which is headed up by his father and has organised many of the region’s outdoor concerts, including the Rat Pack Vegas Spectacular at Durham County Cricket Club.
Mr Hillary said: “Although the corporate market has pretty much vanished as a result of the downturn, we have been able to maintain our position in the market through large outdoor public events.
“This has given us the confidence to invest in some of the world’s best fireworks, which could help us win more work. Firework displays are becoming more and more popular, which is good news for us and with the well trained operational team we have here, we’re very well placed to take advantage of this growing trend.”
A monk called Li Tian, from China’s Hunan province, is credited with inventing firecrackers about 1,000 years ago, with the area boasting over 2,000 firework factories today.