British fashion brand Dr. Martens has spotted the talent at Northumbria University’s School of Design and set them a project brief to design an outfit that sums up the rebellious nature of Tyneside’s musical and cultural history.
The company has set the Tyneside students a brief to reflect its A/W13 campaign that celebrates these free-thinking individuals, from the first-time wearers to those who have been with the brand forever.
Northumbria University BA (Hons) Fashion Design senior lecturer, Gael Henry, said: “It’s fantastic to offer the students a brief with such a strong message and the opportunity to design something they stand for. Dr. Martens is a vivid and known brand so the students can really identify with it.
Students will present their collections to Dr. Martens in December and the winner will get an outfit from Dr. Martens and their own design on display in Dr. Martens Newcastle store. Students will present their collections to Dr. Martens in December.