Fashion chain Penny Plain is rolling out the Kent womenswear brand it acquired five months ago.
The £8m-turnover retailer, which started life as a small gift shop in Newcastle, acquired Wealth of Nations, or Won - a womenswear mail-order business and retailer - last October.
The success of the first North-East Wealth of Nations shop in Corbridge, Northumberland, has prompted plans to introduce the collections to Penny Plain's shop in Gosforth, Newcastle.
Choice at the store in Gosforth High Street will double as selected styles from Wealth of Nations join the Penny Plain offering. Penny Plain founder and retail director Christine Kerr said: "Like Penny Plain, Wealth of Nations has an army of loyal mail-order customers in the area. By bringing the clothes to the high street, we are able to strengthen our relationships with existing customers and extend our appeal to those who prefer to browse, touch and feel in a retail environment before purchasing.
"We are delighted that sales at our Corbridge store have exceeded expectations - it's a great indication of the future for the brand in the region."