Events excellence at Sunderland Football Club

ON the pitch, Sunderland Football Club is forging a growing reputation as one of the Barclays Premier League’s emerging forces.

ON the pitch, Sunderland Football Club is forging a growing reputation as one of the Barclays Premier League’s emerging forces.

With an ethos of Consectatio Excellentiae which translates to ‘in pursuit of excellence’, SAFC is striving – in every division – to be the absolute best at what it does.

And off the pitch, this ethos is instilled in every member of the football’s club’s strong team – including its catering and hospitality division, which is another force that is making a name for itself well beyond the boundaries of the city.

With a stunning venue – the Stadium of Light – Sunderland has a strong track record of delivering excellence in hospitality, whether it is on a matchday or not.

Since moving from its iconic Roker Park home almost 15 years ago, the club has played to the strengths of its modern facilities, building a leading reputation for the quality of hospitality, service, food and drink it offers its customers.

And with the Stadium of Light gaining recognition on a national stage, having been officially honoured at the Enjoy England Awards for Excellence as the North of England’s finest commercial tourism venue, it is now well established as one of the region’s shining lights for events and hospitality.

Boasting events and conferencing space that can cater for up to 1,500 guests in reception style – and a team that delivers a tailored, expert service, the stadium is the venue of choice time and time again for corporate and private occasions of all sizes.

And with a wealth of hospitality, event planning and management experience under its belt, Sunderland is now putting its skills to use away from home, with the launch of a new subsidiary organisation, providing catering and event management for clients off site.

Established at the start of 2012, 1879 Events Management utilises the expertise of SAFC’s highly trained team to manage and deliver off-site events. Delivering the same exceptional standard of service that visitors to the Stadium of Light have become accustomed to, 1879 takes its expertise right around the North East, supporting with events taking place across the region, whether they’re in the Tees Valley or Tyneside.

Gary Hutchinson, commercial director at SAFC, said: “Sunderland Football Club has built up a world-class hospitality and events team, something that has helped us to put the city on the North East and indeed UK hospitality map.

“Our in-house hospitality academy – which trains our team to the highest possible standard – is the largest of its kind in the UK, testament to the importance we place on service and customer care.

“The club ethos holds just as true off the pitch as it does on it, and in every single aspect of our work, what we seek, and I believe deliver, is excellence.”

For more information about hosting an event at SAFC, or 1879 Events Management, contact the sales team on 0871 911 1500 or email conf&


David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer