Durham entrepreneur Sara Davies stars in new TV show Be Creative

Award-winning Sara Davies, of Crafter's Companion, already appears on a number of crafting shows on channels around the globe.

Sara Davies, founder of Crafter's Companion based in County Durham
Sara Davies, founder of Crafter's Companion based in County Durham

A television show starring a leading light in North East business is set to get a prime-time national airing.

Durham-born entrepreneur Sara Davies will be the presenter for the new crafting show called Be Creative, set to be screened by new channel Made Television in Tyne & Wear, Teesside & Yorkshire, Cardiff, Bristol and Leeds from next week.

The deal is for an initial series covering six half hour programmes that will be shown for consecutive weeks from Thursday, January 8, at 6pm.

The launch episodes will cover a variety of popular crafts including stamping, sewing, sugar craft, knitting, candle making and jewellery.

Mrs Davies’ company Crafter’s Companion specialises in the manufacture and distribution of crafting tools along with its own brand goods, which are sold online via its website, TV shopping channels across the world and through independent retail shops in the UK and Europe.

The show was originally commissioned and intended for broadcast in Tyne & Wear only but demand from other regions for the programme has led to it being rolled out to additional areas across the UK.

Award-winning craft entrepreneur Mrs Davies, who founded Durham-based Crafter’s Companion, is no stranger to presenting as she regularly features on TV shopping channels across the world, demonstrating a range of craft tools and skills to crafting enthusiasts.

She said: “I am absolutely delighted to have been chosen for this TV show given it covers not only one of my greatest passions, but that it has been filmed right here in the region where I was born and bred.

“The fact that it’s going national for launch is a huge bonus too.

Mrs Davies recently fought off stiff competition from six high flying creative professionals from across the UK to pick-up the Creative Industries Entrepreneur of the Year award at the prestigious Great British Entrepreneur Awards.

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