A training company director has written his first book about making the most of social networking.
Nevil Tynemouth, of New Results Training, has written a guide to help people improve their businesses using LinkedIn.
The service, mainly used for business, has 300 million users in 200 countries worldwide, but Nevil is convinced the majority of businessmen and women are not using it to its full potential.
He said: “So many people sign up because they’ve heard others have and then think what’s next? Only a handful of organisations and individuals are using LinkedIn to find new customers and to sell more of their products and services.
“My book – Sales Success on LinkedIn – aims to help businesses increase their turnover by employing techniques, tips and tools that I share.
“So many people seem to have a specific way of working in a business enviroment, but adopt a very different persona online – they can be a great salesperson face to face, but online they come across too aggressively or passively.”
Nevil has been delivering LinkedIn training courses for two years, but wanted to explore the subject in greater depth. The book took about eight months to research and write.
“I’ve tried to take a humorous, human approach to make the book more accessible and readable. I found the writing part relatively easy – my dad was an English teacher and a headmaster, but I think he would have been surprised to hear I’m an author.
“I genuinely believe that LinkedIn can be a powerful business tool that can win firms big contracts just by changing making a few simple changes to their online profile.”
Nevil, who lives in Shiney Row, looks at his own LinkedIn profile daily, but suggests a few times a week update is sufficient for most people or businesses. Now that his first book has been published, he is concentrating on finishing his second (a collaboration with two others): “It’s about conversational decoding, about understanding language patterns and recognising the difference link between what someone is saying and what they’re thinking.”
He also has a third book – exploring the issue of price versus value – in the pipeline.
Nevil has almost 30 years’ experience in sales and selling. He was involved with the launch of two major brands in the UK – Dyson and BlackBerry – and worked as part of a FTSE 100 management team for nearly a decade.
He founded New Results Training in March 2010 and the company delivers sales training, coaching and strategy locally, nationally and internationally from its base in the e-volve Business Centre at Rainton Bridge, Houghton.
Although the book is officially launched at an event at Newcastle Central Library on January 29, it is already available on Amazon and can be ordered through book shops.